Economic growth for India is only possible when all the resources such as coal, oil and gas or in renewable forms such as solar, wind, hydropower and biomass are utilized in a better manner. Electricity is the most important form of energy to be driven for the economic growth. For growth to be sustainable, the electricity as a resource has to be efficient and affordable for rural India.

Electricity always acts as a catalyst for the development of country. However it’s almost been 68 years for India to gain its independence but we are still struggling to find electricity for our villages. Much of our rural India still lies in darkness. The saddest part is that much of the villages don’t even have the proper electricity poles or infrastructure to pass the electricity.

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In Bihar, almost 54% of electricity was either stolen or lost in 2015. This report was given by Union Power Minister Piyush Goyal. Recently, Indian government launched ambitious project of rural electrification to supply 24 hour power to its villages by 2022. There are almost 139 villages in Assam, 25 villages in Bihar, 21 in Jharkhand, 60 in Odhisha, 30 in Uttar Pradesh and some in Rajasthan that were electrified.

Bihar is one of the poorest states when it comes to electricity. With almost a population of 105 million, it is most populace and lacks electricity almost entirely.

At Uttar Pradesh many of the households receive electricity only for 4-5 hours in a day.

Jharkhand has the most pitiable situation. They face blackouts for five days straight.

More than 93% of rural households in Chattisgarh use firewood to cook food followed by Rajasthan (89%) and Odisha (87%).

More than 26% of rural households still use kerosene as the primary energy source for lighting.

Another thing with electricity is that, no region in India whether its rural or urban, is provided with 24*7 power. We do face the issue the power cuts on regular basis. With the recent electrification project on way, we did notice changes with the electricity provided. However, electricity consumption in India is still the lowest all over world.

We are guessing you already know what a Gorilla fan is and in case you’ve missed out on this energy efficient home appliance, you can get a quick recap here.

So, Ambuja Ceramics and Atomberg i.e. our team collaborated to create an exciting case study with our low wattage fan and the results were incredible. Typically, in a small scale ceramic manufacturing industry, the process of drying of the ceramic materials is carried out by utilizing multiple ceiling fans that work 24/7. Yes, tiny maintenance breaks are taken however the #electricity is consumed non-stop, weekly and there is wear and tear on the fan itself.

As part of our case study with Ambuja Ceramics, we replaced all their ordinary fans in their premises with our Gorilla fans and the results were phenomenal. Each Gorilla fan consumes only 28 watts at full speed in comparison to an ordinary fan that consumes 80 watts under the same circumstances, Gorilla was a winner. Ambuja Ceramic’s electricity bill savings went up to INR one lakh thirty one thousand and forty in just a month. That is 1, 31,040 rupees! And what maks our case study so unique is that every single energy efficient fan from Atomberg has been working without a hiccup. Did you know what the owner of #Ambuja Ceramics had to say about our Gorilla power saving fans after using them? Here, take a look:

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“Being a typical Gujarati businessman, initially, I laughed at the idea of buying such high priced ceiling fans. But once I did a pilot with 30 fans, I could see the results for myself. The fan actually pays for itself within 1 year. And more than the saving, what impressed me was the quality of the fan. It has been more than 6 months and till now each one of the 500 fans is running smoothly. The fans continuously run 24*7 and are switched off only during weekly maintenance. I am planning to change the fans for all my 8 factories over the next few months”

Ashok Bhai, owner of Ambuja Ceramics

This basically has set a wave of change in the industrial markets, wherein multiple manufacturers and industries including warehouses, factories and production units have replaced their fans with our electricity efficient fan a.k.a Gorilla Fan. This case study has proved that Atomberg has been successful in contributing to energy conservation at a large scale.

Accessing #power at our homes is just a switch away but do we ever take a moment to actually think about how it all really happens?

Let’s talk about some things about #electricity that you probably didn’t know:

  • Gaming consoles consume a lot of energy
  • According to NRDC’s recent study on the power usage of the Sony PlayStation 4 and Microsoft Xbox One game consoles, both consume at least twice as much energy as their predecessors. And most of the energy will be burned while the consoles are on standby mode.

  • Google is a huge energy hog
  • Google uses about 0.013% of the whole world’s energy use. That is equal to a continuous power supply to almost 200,000 houses!

  • 17% of the world’s population still live in the dark
  • More than 1.2 billion people from all over the world do not have an access to electricity yet. The world is not as electrified as you think it is. Can you imagine living without electricity?

  • Iceland solely depends on renewable sources for electricity
  • #Iceland generates 100% of its electricity from hydroelectric and geothermal sources. #Norway also gets almost 97% of its electricity from renewable sources.

  • Electric eel can give you a shock from up to 6 feet away
  • These eels are from the catfish family and they’re capable of generating up to 600V and 1A of current. These are the real life Pikachus!

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The best way to conserve energy in today’s world is to switch to the use of energy efficient appliances in our day to day lives. Low wattage Gorilla fans save up to 65 percent of the energy and money. LED lights should be used instead of tubelights for the same purpose. Change is good.